Raised letter business cards are a large market in the United States, which accounts for a decent subset of all orders being placed anually. They are printed by a special and unique process called thermography which works by heating a very small powder consisting of plastic that is then applied to wet ink on a card stock immediately after the printing process is complete. The end result is a business card that has ink that looks and feels raised off of the paper.
Many different groups of professionals such as doctors, lawyers, dentists, and other sales focused professionals use raised business cards to achieve a competitive advantage as these types of business cards are rarely seen and not used as much as their traditional full-color competition. Raised business cards also offer a cost advantage, as they can be commonly purchase starting as low as $.05 per business card.
The market is very competitive in terms of print shops that offer them, so be on the look out for a print shop that offers quality along with rock bottom pricing if you are considering ordering.
