A lot of people will be getting up on Christmas morning to find an ebook reader under the tree. Ebook readers are becoming a very popular gift choice. Amazon’s Kindle reader has been the best selling product on the Amazon web store for the last two festive seasons – which, when you consider the number of items which Amazon must sell over the festive season, is quite an accomplishment.
However, competition in ebook reader market is fiercer than ever this year. Barnes and Noble’s new Nook Simple Touch is a very good reader, which could really give the Kindle a run for its money. According to some analysts, the Nook Touch, in terms of hardware, may have a slight edge on the Kindle Touch – even although the Kindle Touch was only launched at the end of September and is the more modern of the two readers.
Even so, Amazon is still the market leader and will be anticipating strong sales this Christmas, just as they have experienced over the last couple of years.







